Google took down 1.7 billion bad ads in 2016

To shield customers from deceiving, wrong or hurtful promotions, Google on Friday reported that it brought down 1.7 billion advertisements in 2016 that disregarded its publicizing approaches.

The number is more than twofold the measure of terrible promotions it brought down in 2015, the organization said in its yearly "Better Ads Report".

"Awful advertisements advance unlawful items and implausible offers and can trap individuals into imparting individual data and contaminate gadgets to destructive programming. They represent a risk to clients, Google's accomplices and the manageability of the open web itself," Scott Spencer, Director of Product Management, Sustainable Ads, said in an announcement.

A year ago, Google extended approaches to better shield clients from deluding and savage offers and additionally it bulked up its innovation to spot and cripple awful advertisements much speedier.

Google acquainted an approach with boycott advertisements for payday advances, which regularly result in exorbitant installments and high default rates for clients. Inside six months, the innovation monster debilitated more than five million payday advance advertisements.

Likewise, Google recognized and debilitated 112 million advertisements for "trap to snap" promotions - six circumstances more than in 2015.

"Trap to snap" advertisements frequently show up as framework notices to delude clients into tapping on them, not understanding they are regularly downloading hurtful programming or malware.

As per the report, most regular unseemly online promotions were Ads for illicit items. Google incapacitated more than 68 million terrible promotions for social insurance infringement and 17 million awful advertisements for illicit betting infringement in 2016.

Google likewise expelled 80 million deluding and misdirecting advertisements that gave false data, for example, the ones which offered supernatural occurrence cures that inhabited "lose 50 pounds in three days without lifting a finger".

With the ascent of another kind of con artists called, newspaper cloakers who exploit current patterns and hotly debated issues, Google suspended more than 1,300 records for newspaper shrouding in 2016.

"In December alone, Google brought down 22 cloakers that were in charge of promotions seen more than 20 million circumstances by individuals online in a solitary week," the organization said.

Advance, Google made a move on 47,000 locales for advancing substance and items identified with weight reduction tricks a year ago.

Google as of late presented stricter approaches including the new "AdSense" content strategy. The strategy upgrade empowers the organization to make a move against site proprietors distorting who these are and misleading clients with their substance.